Coaching Philosophy

Our Understanding Of Coaching

In Coaching, as in all other things Coverdale does, we support a humanistic view: people have choices in how they respond to a particular situation - different alternatives to act, or not to act. This freedom comes with responsibility. Regardless if we are aware of the choices we make or not, we are accountable for the consequences and the effect on others and ourselves. Raising awareness for this freedom and responsibility is the starting point for coaching.

Based on this philosophy there are various definitions of coaching. Generally, most definitions have in common that the purpose of coaching is to unlock a persons or teams potential to maximize their performance. Coverdale defines coaching as a systematic, forward-looking and results-oriented process in which the coach facilitates experiential learning rather than providing advice or solutions. The coach might offer models, assessments, exercises or readings to stimulate thinking and self-discovery.

Coverdale recognizes the International Coach Federation (ICF) Code of Ethics and Competencies (click will open a new window and you will leave this website) as part of our guiding principles.

Coverdale Inspire Coaching Model

Lord Phillip Wren, Vice President, The Chief Executive Group, Founder, United Publishing & Media

"The Coverdale process and inward searching methodologies have without question, assisted me in my career and in some of the personal aspects of my life. At the end of my initial training I received a pocket-laminated reminder which to this day, I still carry with me. When I need to assess a situation or ensure I am going down the right track, the Coverdale system always helps me find the direction, uncover the task, identify my aims, prioritize what has to be done, delegate and succeed." 
Lord Phillip Wren, Vice President, The Chief Executive Group, Founder, United Publishing & Media